Flora and Flora pro.activ

Flora was created after the medical profession asked us to create a healthy alternative to butter and hard margarines. The end result was a spread that was high in polyunsaturated fat and at least 70% lower in saturated fat than butter.

How it all started

Flora was one of the first soft margarines to be launched in the UK in 1964.
In 1996, Flora sponsored the London Marathon for the first time.
Flora pro-activ was launched in 2000
Flora was voted the most trusted margarine/butter in the UK in the Reader’s Digest Trusted Brands survey in 2009.

Flora

Flora’s sponsorship of the London Marathon came to an end in 2009 after 14 incredible years full of breath-taking, record-breaking, headline making marathon moments. 413,627 people ran the marathon over this time and £422million was raised for charity.

Flora’s Cooking with Schools programme started in 2008 and ended in 2010, and helped to put healthy eating at the heart of the classroom. 65% of UK primary schools took part over the three years, and over £500m of equipment was supplied to them to help teach children the importance of eating well and maintaining a healthy heart.

In 2010, Flora sponsored Family Food Fight with Flora, a 6 part TV show featuring top chefs Jean-Christophe Novelli and Matt Tebbutt. Families were taught how small changes to their cooking habits could make big improvements to their heart health, and were then pitted head to head in a cook-off.

Flora continues to provide families with healthy mealtime solutions and lifestyle tips on their Facebook page and website.

Flora pro.activ

The Flora pro.activ range of products contains plant sterols which are proven to significantly lower cholesterol. The daily optimum intake of plant sterols is 2-2.5g. This can be achieved by either eating three servings from a combination of the Flora pro.activ spreads (1 serving is around 2 teaspoons) or milk (1 serving is a glass of milk, 250ml), or with one mini drink (3 servings in one). For best results the products should be consumed with foods.

Flora pro.activ serving guide

The European Commission and European Food Safety Authority recently authorised the claim that plant sterols found in Flora pro.activ have been shown to lower blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease*.

For more information visit: www.floraproactiv.co.uk

* Eating 1.5-2.4g of plant sterols daily can lower LDL-cholesterol by 7-10% in 2-3 weeks. This can be increased by up to 15% when combined with a move to a healthy diet and lifestyle. As heart disease has multiple risk factors, you may need to improve more than one to reduce your overall risk

Did you know?

Independent clinical trials prove that no other food is more effective at lowering cholesterol than Flora pro.activ.
By eating 3 servings a day, you can lower your cholesterol with Flora pro.activ in as little as three weeks. This new level can be easily maintained by continuing to consume your 3 daily servings
The Flora pro.activ brand is one of the UK’s best-selling cholesterol-lowering food brands.

* WHO, The Atlas of Heart Disease and Stroke, 2004 ** World Heart Federation, Reduce Heart Disease, Reduce Cholesterol

For more information on this product contact our carline on ( UK) 0800 389 8193 (ROI) 1850 409 172