Comfort

Caring for your clothes is important as it allows you and your family to look and feel fresh & clean. But Comfort fabric conditioner does more than this. It helps you and your loved ones feel cared for every day.

Comfort Bright Colours and Bright Whites

Introducing Comfort Brights, a new range of fabric conditioners designed to help keep your colours and whites bright and vibrant for longer– Comfort Bright Colours and Comfort Bright Whites:

Comfort Bright Colours helps keep colours as good as new for longer. The Pro-Bright formula helps to prevent running or fading and to keep all your clothes bright and vibrant. It is suitable for use on all colours, from pastels through to keeper shades and even stripes and patterns.

Comfort Bright Whites can make even dull whites bright and fresh again by gently enhancing the whiteness and radiance of your clothes. The Pro-White formula counteracts yellow or grey tones that can cause dulling and discolouration, helping to give you Brighter Whites with all the softness and freshness that Comfort Brings

Long lasting freshness and exceptional softness

As well as delivering exceptional softness, our range of fabric conditioners now includes a variety of sensuous fragrances, enabling you to give your family's clothes that little bit of extra care and long lasting freshness.

Comfort Exhilarations will delight your senses with the tempting and uplifting fragrances of Strawberry & Lily Kiss, Bluebell & Bergamot Thrill, Blueberry & Jasmine Twist, and Melon & Lotus Flower Lift. Bursting with innocent pleasures, these exhilarating fragrances will brighten your mood and lift your spirits.

Infusing freshness

Our easy-iron product, Comfort Vaporesse, is equally innovative. Simply pour it into your iron and it makes ironing a breeze, infusing your clothes with a freshness that lasts. It also increases the lifespan of your iron by preventing the build-up of limescale.

How it all started.

Comfort was introduced in 1969. It was the first fabric conditioner to be launched in the UK.
In 1980 Comfort was relaunched with more perfume, improved softness and a richer appearance, while 1984 saw the launch of the first concentrated fabric conditioner for Comfort that was three times more concentrated than diluted fabric conditioner.
The nineties saw many changes to the Comfort brand: a new logo and more modern packaging in 1992 and the first fully biodegradable formulation in 1993.
In 1998 Comfort introduced their first hypoallergenic fabric conditioner.
In 2007 Comfort was the first brand to introduce Encapsulated Fragrance technology, delivering even longer lasting freshness and fragrance.
In 2009 Comfort launched Comfort Exhilarations, with tempting and uplifting frangrances. 2010 saw the reformulation of two of Comfort's best sellers Blue Skies and Sunshiny Days to offer its best ever outdoorsy freshness.
In 2010 Comfort Pure & Persil non-bio worked together for the first time under the new 'better together' mother and baby program.

Did you know?

Comfort was the first fabric conditioner to launch in the UK.
Comfort is the market leader*.
Comfort Pure is the best selling fabric conditioner in the UK*.
In 2009 Comfort was used in over 1 billion washes.
British Skin Foundation recognises Comforts research into skin care.
Comfort does not only provide exceptional softness and fantastic fragrances. Using Comfort in every wash:

Leaves clothes feeling soft and gentle on your skin
Helps your clothes breathe
Softened clothes can be kinder to sensitive skin
Helps protect the colours of clothes
Helps keeps clothes looking newer for longer
Speeds drying of clothes
Helps make ironing easier

* (IRI MAT 25 Dec 2010)

For information on Comfort products contact our customer careline on 0800 776647.