Surf

Surf is all about giving “Gorgeous Laundry for Less.” You get gorgeous fragrances and a great clean for a surprisingly low price!

How it all started

Surf was introduced in 1952 by Crosfields of Warrington, a subsidiary company of Lever Brothers. But before it went on sale, all company employees in southeast England got the chance to try Surf for free. By the 1960s, 'Square Deal Surf' became known as the value-for-money, high performance laundry powder.
Always up to the minute with changes in washing habits, in the 70's Surf launched Automatic, specially formulated for front-loading washers. By 1986 revolutionary enzymes for lower temperature/mixed colour wash loads had been added.
To celebrate its very own 'Golden Jubilee', Surf launched the hugely successful '99 Stains' formula in 2002. Surf promises to remove 99 of the most common stains or give your money back.
In 2007, loved for its great fragrances, Surf built on its fragrance platform to include "Essential Oils". Each fragrance contains a blend of aromatherapy oils, each with a different mood. The idea of essential oils works so well because of the popularity in the aromatherapy trend. The majority of women in the UK are aware of essential oils and associate them with fragrance, nature and wellbeing.
In 2011, Surf is re-launching the whole range in 3 ways:New Surf with Long lasting fragrances, new “super sensorial” packaging design and new blue Mystic Waterfalls variant in 28w & 54w liquid.

Did you know?

Over the last 10 years, Surf have been the fastest growing laundry detergent brand in Ireland growing its share of the market from 2% to 12%
Soap star Mary McEvoy who played Biddy Byrne in the popular TV soap opera “Glenroe” became the face of Surf TV advertising in 1993. The memorable campaign, featuring the well used phrase, “If you're not happy….Lever Brothers will give you your money back” became one of the longest running, Irish produced, TV advertising campaigns. Today, a new soap star Celia Murphy who plays Niamh in Fair City is the new face of Surf TV advertising and still uses the very familiar catch phrase.
Today, Hollyoaks soap star Marcus Patrick is the new face of Surf digital campaigns.
Surf not only brightens clothes, it brightens up young people's lives as well. Surf donated funds to the Ogmore Children's Charitable Trust in Wales for new furnishings and renovations.

Small & Mighty’ innovation

Surf ‘Small & Mighty’ shows that gorgeous things come in small packages. It is a brand new concentrated liquid detergent crammed full of fantastic fragrances. Each tiny cap releases the concentrated cleaning power you need for an everyday wash, with a lingering fragrance that infuses your clothes and lifts your senses.
There are also significant environmental savings with Small & Mighty, including over 40% reduction in packaging and 60% reduction in water usage. It is available in three variants: Surf Sunshine, Surf Tropical, Surf Lavender & Oriental Blossom.

Surf Essential Oils - indulge your washing

The entire Surf range now includes Essential Oils. New Surf infuses your clothes with gorgeous fragrances and leaves them brilliantly clean. In 2011 the range is being re-launched with new packaging to include the following fragrances.

Tropcial Oasis with ylang ylang and lily
Mediterranean Orchard with lemons and mandarin flower
SecretGardenwith lavender and jasmine
And new blue variant Mystic Waterfall of lotus flower and wild freesia.

Your clothes will be clean and fresh and you will be left feeling restored and renewed. For information on Surf products call our customer careline free on 0800 444200 in the UK and 1850 388399 in Ireland.