Dove Men+Care
Dove, the brand that sparked a global conversation about real beauty, is now starting a different conversation – this time with men. New Dove Men+Care is the first ever skin care and anti-perspirant deodorant range from Dove to be formulated especially for men and will launch in the UK in January 2010. With Dove Men+Care men can literally be comfortable in their own skin.
The range has been created in response to the need for top performing products which don’t compromise on skin comfort. According to global research by Unilever many products for men are too harsh and drying, which is often interpreted as the product doing its job. Over half(51%) of men find that body washes don’t care for their skin and (56%) also feel anti-perspirants are drying and harsh.
New Dove Men+Carelets men choose comfort without sacrificing effectiveness, cleansing or refreshment. The range of body & face washes and anti-perspirants are formulated with technology to reduce dry, itchy and uncomfortable skin forever.
Dove Men+Care is different
Regular shower gels can strip men’s skin of its natural essential moisture. The Dove Men+Care body and face washes actively fight skin dryness and discomfort with Dove’s ¼ moisturising cream and Micromoisture™ technology, resulting in skin that feels refreshed and comfortable.
Micromoisture™ features micro wax capsules filled with natural sunflower oil that lift dirt and deliver moisturisation direct to skin. This combined with mild skin cleansing ingredients means that Dove Men+Care body and face washes contain much higher levels of moisturiser than men’s body washes available in the UK.
There are three fragrances to choose from:Clean Comforta mild formula suitable for sensitive skin types with a subtle, clean, crisp fragrance, Extra Fresh with a cooling agent to refresh your skin and an invigorating fragrance and Daily Purifying with purifying grains to lightly exfoliate your skin.
Post shower, Dove Men+Care deodorants leave you feeling fresh, dry and odour free due to their combination of unbeatable skincare and 24-hour powerful protection against wetness and odour andthere are six anti-perspirant deodorants and three fragrances to choose from.
CLEAN COMFORT: subtle and crisp for everyday comfort, COOL FRESH: invigorating for total all day refreshment and ENERGISING SPICE: a woody, spicy, amber combination for all day protection.
Dove Men+Care brand manager Paul Connell comments: “Dove has over 50 years of skincare expertise so its exciting to be able to use this to improve men’s grooming products. Up until now men have been forced to compromise when it comes to male grooming products, accepting skin discomfort as a side effect of products that work. In 2010 comfortable skin for men will finally arrive.”
The new Dove Men+Care range will be available at all major chemists and supermarkets from February 2010.
